BEECHIC
GRAPHIC DESIGN
BEECHIC, BE ECOLOGIC
BEECHIC is a fictional brand that was created during graphic design lessons. The project's objective was to develop a bag brand, its corporate identity, and marketing strategy.
BEECHIC sells luxury bags for women between 30 and 50 years old. BEECHIC's mantra is to sell ethically. The communication used is based on the material's quality, handcrafter's techniques, and environmental awareness. In fact, the brand allocates 10% of its earnings to bee-related causes.
