EATING DISORDERS CAMPAIGN
SET DESIGN, PHOTOGRAPHY
Here's what an eating disorder looks like
In order to raise awareness among young people with eating disorders and their relatives, we decided to work on the basis of a refrigerator. Its content will explain the disorder from which its owner suffers. The fridge and the point of view remain the same, but the fridge's inner and the decor changes.
The first scene is about the unhealthy relationship with food. The food drips from the fridge and gives a suffocating look to the photo.
The second one depicts selective feeding. In order to represent this disorder the best way, the rigidity and orderliness of the edibles was essential to illustrate the obsession.
the last photo shows nocturnal hyperphagia. The challenge here was to make the spectator understand that someone had woken up during the night, to eat, without showing any character.
